In 2016, the north of England had the highest mortality rate particularly in the female population.

10 deaths were recorded per 100,000 females .
The lowest rates of mortality we’re recorded in London with 4.6 deaths per 100,000 amongst females .

All regions except London have increased and harm appears to be elevated in more deprived areas.

This is inflamed through several factors such as ;
Access in supermarkets
Alcohol is marketed as very cheap
This includes discounting in shops and happy hour in bars and pubs
It is not labelled accurately with appropriate health warnings or concealed like tobacco in shops

It is a huge burden on the NHS


According to Balance North East alcohol is 188 % cheaper than it was 30 years ago

Implications include;
Physical health
Mental health
Employment issues
Financial implications
Poor relationships
Vulnerable to abuse
Risky behaviours such as drink driving
Increased impulsivity to suicidal behaviours

Lack of understanding from medical professionals such as nurses and GPS.


Needs include;
More awareness such as labelling
Restricted access in supermarkets and especially with young adults teens .
More help for those suffering addictions in deprived areas such as alcohol counsellors outreach centre resource centres to educate the addict and families .
Specialist alcohol units in north east and north west
Integration into positive recreational activities such as mindfulness , outdoor walks , courses such as craft and floristry .

Increasing tax on alcohol per minimum unit and using the equity to fund such projects


Deprived areas
North East England
Education in schools and university
College outreach workers
GP surgeries more alcohol related workers and also emergency care departments
So to summarise and raise further awareness on promoting alcohol reduction I have highlighted several issues concerning this :

In terms of mortality in UK, ALL regions except London have increased .

In females , the rates of mortality are 3 times higher than the least deprived areas.
(12.4 per 100,000)
In males , the rates of mortality are 4.5 times higher than least deprived areas .

(29.5 per 100,000).

Just to reiterate the highest mortality rates in females due to alcohol specific deaths is the North of England in both East and West.

There are several factors associated with this trend such as ;
Binge drinking
Poor resilience due to other health factors such as physical and mental health
Inaccessible healthcare

(ONS 2016)

To interpret this in terms of damage to the economy there are the figures and facts according to Drinkaware 2018:

The net cost of prescription items to treat alcohol dependency in 2017, was £4.87 million .

This is 24% higher than 2015 and double than 10 years ago.

In terms of crime , in 2015/16 , there were 491,000 incidents of violent crime in England/Wales where offenders were under the influence of alcohol _ this equates to 40% of all violent crime .

In terms of hospital admissions and impact on NHS, there were estimated to be 1,119,022 hospital admissions in 2015/16 due to alcohol consumption.

(Drinkaware 2018)

According to Public Health England 2016 report :

Alcohol costs society 21 billion annually
£3.5 billion – NHS
£11 billion _ crime

£7.3 billion lost productivity .

I believe with greater intervention more awareness as discussed in more deprived areas this money could be used more cost effectively in helping those with alcohol problems release strain on NHS and police and promote healthier more positive wellbeing .